South Africa's on-demand bakkie and truck hire platform. Book a verified driver in under 60 seconds.
Every week, millions of South Africans need to move goods — furniture, stock, equipment. They find drivers through roadside touts, Facebook groups, and word of mouth. No price upfront. No verification. No accountability.
Rates are negotiated blind. Drivers quote whatever they want. Prices change after the job. Customers have no leverage and no recourse.
No background checks. No licence verification. No tracking. When something goes wrong — theft, damage, no-show — there is nowhere to report it.
E-commerce sellers and SMEs can't automate deliveries. No API, no webhooks, no tracking. Every delivery still requires a phone call and a prayer.
A two-sided marketplace that brings reliability and transparency to SA's goods transport market — for individuals and businesses alike.
| Vehicle | Best For | From |
|---|---|---|
| 0.5-Ton Bakkie | Small items, parcel delivery | R250 |
| 1-Ton Bakkie | Single items, quick moves | R350 |
| 1.5-Ton Truck | Apartment moves | R450 |
| 3.5-Ton Truck | House moves, large loads | R600 |
Early customers are already asking about goods-in-transit insurance. This is a natural next product layer — protecting cargo value on every booking. Conversations with insurers are being explored.
The platform launched recently. No completed rides yet — but meaningful early traction that tells us demand is real.
Drivers are joining organically across provinces — with the highest concentration where we need it most to launch properly.
★ Primary launch market · Orange = active driver sign-ups · Grey = infrastructure ready
Drivers joining without paid marketing — across multiple provinces — before a single rand of advertising has been spent. That is organic pull. Funding solves the density problem, not the demand problem.
South Africa's road freight and logistics sector is one of the largest on the continent. The light goods and moving segment — our entry point — is predominantly informal, untracked, and ripe for digitisation.
Over 2.5 million bakkie hire searches happen monthly on Google SA. The demand is there — it just has no reliable digital home.
The same problem exists in Nigeria, Kenya, Ghana, and Egypt. SA is the beachhead. The platform is built to be market-agnostic from day one.
Asset-light marketplace. No vehicles owned, no drivers employed. Revenue scales directly with booking volume — and a fourth stream is already emerging from customer demand.
20% of every completed booking. Drivers keep 80%. Covers payment processing, support, and platform costs.
Monthly subscription plus per-delivery fee for businesses integrating eBakkie into their own fulfilment workflows.
Prepaid wallet earns float interest. Corporate account features for enterprise clients with high booking volumes.
Early customers are asking about cargo protection on every booking. This points to a fourth revenue stream — an embedded insurance product that could generate meaningful margin per booking once volume justifies the underwriting conversation. The market is asking for it before we've built it.
The informal market dominates today. Rideshare apps don't move goods. Couriers don't do bakkie hires. None of them have a developer API. eBakkie is the only platform doing all of it in one place.
| Feature | eBakkie | Informal Hire | Uber / Bolt | Local Couriers |
|---|---|---|---|---|
| Customer Experience | ||||
| Instant online booking | ✓ | ✗ | ✓ (passengers) | ✗ (Manual quote) |
| Upfront price guarantee | ✓ | ✗ | ✓ | Partial |
| Real-time GPS tracking | ✓ | ✗ | ✓ | Milestones |
| Bakkie & truck sizes (1T–8T) | ✓ 4 sizes | Informal | ✗ Cars only | ✓ |
| Goods-in-transit insurance | Roadmap | ✗ | ✗ | ✓ |
| Driver & Business Layer | ||||
| Driver background verification | ✓ | ✗ | ✓ | Varies |
| Merchant / developer API | ✓ | ✗ | ✗ | Some |
| Webhook delivery notifications | ✓ | ✗ | ✗ | Rare |
| Built specifically for SA market | ✓ 100% | ✓ | ✗ Global | Mostly |
The full product is built and operational. Drivers are joining. Customers are booking. The infrastructure gap is driver density — not technology.
Full-stack platform designed and shipped solo. Driver portal, booking engine, API, mobile apps — all live.
Onboard 200+ verified drivers in Joburg and Pretoria. Run first paid acquisition. Achieve first 500 successful bookings.
Expand to 2 more metros. Activate first 5 paying Merchant API clients. Target 2,000 monthly bookings.
R500k+ monthly GMV, 500+ active drivers, 10+ API clients. Insurance product piloted. Series A-ready.
Platform architecture is already market-agnostic. Same model, new markets.
I built eBakkie end-to-end — design, backend, mobile apps, API, payments, driver portal — as a solo technical founder. I know how to build. The raise funds the people and resources needed to scale.
Full-stack software engineer who designed and shipped the entire eBakkie platform from scratch. Deep product intuition, technical depth, and a clear understanding of the SA logistics market. South African, building for South Africa.
Looking for an ops co-founder or early hire with deep SA logistics knowledge. Someone who can manage driver supply, resolve city-level issues, and build ground-level relationships. Part of this raise funds this role.
Customer and driver-side growth is the core challenge right now. Looking for someone who has scaled a consumer marketplace in Africa — scrappy, data-driven, and embedded in the community.
I am transparent about being a solo technical founder. I have built the product. What I need now is a partner — not just capital. The right investor brings operational expertise, networks into the SA logistics sector, and the credibility to attract the team this business needs. Note on Valuation: Even before revenue, the platform has a hard floor value of R1M–R2M based on replacement development cost and proprietary IP. I am coachable, direct, and focused entirely on execution. If that resonates, let's talk.
18 months of runway. Every rand goes toward closing the driver density gap and achieving the traction that unlocks a Series A.
These milestones position eBakkie for a Series A of R10M–R20M within 18–24 months.
For 15% equity (SAFE structure with R10M cap). 18 months of runway to close the driver density gap and build the foundation for national scale.
Dilution at conversion (SAFE valuation cap R10M)
Runway to R350k MRR and Series A readiness
Pre-seed · Post-money SAFE instrument